He said most classes only have a handful of people in them because of the emphasis the gym places on personal training. Nelson also showed off the group studio, which has double-paned glass to prevent street noise and fully customizable mood lighting. But the few machines they have are covered in custom luxury leather, according to Nelson.
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They encourage a yearly package that would allow for two sessions per week, at the price of $16,120.įor that reason, Nelson told me, there’s more open floor space, free weights, and treadmills, and fewer cable-assisted or guided machines. Members of E don’t necessarily need to join Tier X, but E’s Membership Director Zach Nelson tells me that the majority of members end up doing it at $170 per session. The gym itself at E seems surprisingly sparse, but that’s by design.Į as a concept is designed around Equinox’s top-tier of personal training called Tier X, which includes coaching on fitness, sleep, and nutrition, and can include consultation on physical therapy, medical needs, and probably anything else you can think of. E Clubs Are Designed Around Tier X Training And E Madison’s Floor Is Sparse By Design There are tons of cardio machines, but only a medium-sized collection of cable-machines and free weights on the top floors. The views of the water and the city are great for a gym. Once you get to the floors with the actual equipment, the selling point is clear.
Only one elevator will get you there, and it can take awhile for it to come fetch you. Most Of Printing House Is On The 9th And 10th Floors You Need To Take An Unmarked Elevator To Get Thereīesides a functional fitness floor and the cycling studio, which are on the ground floor, most of Printing House’s amenities are on the 9th and 10th floors of the building. Notably, the hair products were Equinox’s standard unlabeled hair spray and gel. Some of these are found at specific Equinox locations, but E Madison has clearly integrated this into part of their brand. The bottle of body cleanser in each shower at E Madison retails for $44, while the cleanser bottle of the same size from Kiehl’s found at most Equinox locations retails for $25.Īlso setting E Madison apart are the types of freebies given, such as toothpicks, toothbrushes, combs, sewing kits, and more.
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Asking Equinox Members What They Do for a LivingĪ post shared by Nutricosmetics + Healthy Skin on at 10:26pm PDTat 10:26pm PDTĮquinox has also set E Madison by partnering with a separate product line for its lotions and cleansers, going with the pricier Grown Alchemist rather than Kiehl’s, which Equinox provides for members at all of its traditional locations.
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